Task 310.2.1-05

Business ethics can be defined as â€Å"written and unwritten codes of principles and values that govern decisions and actions within a company. † (Love to Know, n. d. )  Behaving ethically is extremely important for businesses in order to cultivate an image of responsibility and grow a loyal customer base. Companies have a moral obligation to help the communities from which they profit to grow and prosper. Company Q, a small local grocery store chain, has recently closed two stores. These stores were located in a high-crime area and the company reported that they consistently lost money. The area’s food bank requested that Company Q donate day-old merchandise, which management denied. The decision was made to throw away the unused food and the reasoning was that revenue might be lost due to stealing or fraud. Customers of Company Q began requesting more health-conscious and organic products years ago. The company decided to offer a limited amount of these high-margin items. Company Q is not acting in a socially responsible way by closing the stores in the high-crime areas. They had created a local brand and employed members of the community. By closing these two stores, Company Q would only be furthering the the decay of the community by creating more empty store fronts. Once the stores close, its employees would be without work. This will also contribute to the decline of the community. The loss of the local stores would be a hardship to residents, because they would have to spend more time and money to travel further to get the essential items they need. This added hardship would most likely have an effect on the community since there would be fewer resources available to help improve the community Company Q could help contribute to the revitalization of the local areas by increasing their presence in the community and expanding programs designed to engage and include community members. One way to help the company deal with the loss of money from these stores would be to create a more visible security presence. The visual deterrent of security guards, cameras and perhaps even increased police presence could help create a safer environment in which the residents could shop. The area food bank’s request for day-old product donations would be an xcellent way for Company Q to prove their commitment to the community. By helping the local food bank, Company Q would simultaneously help the community’s less fortunate citizens and it help improve their own corporate image. Community interaction and support should be intimately associated with the corporate well-being of the company, as good community stewardship is a very important factor in evaluating the value and social â€Å"worth† of the company. Throwing away food instead of donating it to needy food banks conveys the image that the company does not have a commitment to the community and its people. Neighborhood residents see food being thrown away that could help improve their lives and the lives of those around them and have no real incentive to help make sure that Company Q’s stores prosper in their area. The decision by management to not donate food due to fears of employee theft and fraud shows that the company has no faith in the employees that they have hired. By partnering with their employees and leading by example, Company Q could increase employee loyalty and help show the community that the company does care about them. Employees that are loyal to the company could go above and beyond in their pursuit to have their stores thrive. Offering a more robust organic foods and products selection would certainly benefit the community. Since these items are higher-margin items, the company would prosper even more. Acting in a more socially responsible and ethical manner could help Company Q keep the stores open that they are planning to close. It may also allow them to expand. References Love to Know Business (n. d) Retrieved from: http://business. lovetoknow. com/wiki/A_Definition_for_Business_Ethics, on December 8, 2011

Letter from Birmingham Jail

â€Å"Dr. King’s Call to Action† In Dr. King’s â€Å"Letter from Birmingham Jail,† he shows that nonviolence is the way to get the positive attention that his plight deserved. He believed that to use violence was negative on a couple of points. First, violence always gets negative attention. Second, violence was the way the Klu Klux Klan went about their business. He wanted to expose unjust laws and do it in a fashion that conveyed his beliefs without causing other problems. In Dr.King’s â€Å"Letter from Birmingham Jail,† he is trying to convince his â€Å"fellow clergymen† (566) that his fight for the civil liberties is a just one, and that the march was a nonviolent one and one that was surely needed. Dr. King stated, â€Å"we are caught in an inescapable network of mutuality, tied in a single garment of destiny† (566). King is saying that it’s something that can no longer be ignored, that he can no longer sit on the s ideline and be an idle observer. The black man has to take it to the streets. In this letter, Dr. King showed that nonviolence, direct action, and the ability to stand by one’s convictions are the right path.In his quest for racial equality, Martin Luther King came to the conclusion that nonviolent resistance was the only way to achieve this goal. It was his belief that social justice could be achieved only by changing the hearts and minds of the oppressors. Violence would only distract from the main goal, cause bitterness between the opposing groups and shut down any possibility of reconciliation. His theory of nonviolent resistance meant that a protester could be as passionate as a violent one, but in rejecting physical aggression, the nonviolent protester leaves open the possibility of a transformation.The absence of violence lets the other person see issues from a clearer perspective, one that isn't clouded by the aftermath of a violent confrontation. Nonviolent resistanc e was the first step. Dr. King also stressed that direct action was needed for racial equality to exist. Dr. King and his followers would have no alternative but to â€Å"present our very bodies as a means of laying our case before the conscience of the local and national community† (567). Dr.King felt that direct action â€Å"is to create a situation so crisis packed that it will inevitably open the door to negotiation† (568). King felt that direct action was the only course to take because his hand had been forced this way by the unwillingness of southern society to take any action at all. Finally, Dr. King said that before anyone takes direct action, the protester first needs to â€Å"purify† (567) their soul so that he or she will have no regrets going forward. Taking direct action is the right path but, it needs to be understood that there will be consequences for those actions.Taking a stand has never been easy and can be extremely difficult, but for the f uture progress of the African American, it was necessary. The protester needed to possess a firm moral conviction that their cause was a righteous and just cause. By combining nonviolent resistance, direct action, and a firm conviction of their cause, King was confident that the oppressors would come to join him in the quest for equality. All other issues would fade away and the only thing left to see would be the true issue, a â€Å"good versus evil† perspective.The Letter from Birmingham Jail† was written at a time when America had little room for blacks and their customs. It was a white man’s country, and the white man wanted it to stay that way. If not for the courage of King’s convictions it might have remained that way. Dr. King should be seen as an American hero that had the where-with-all to follow through with what he saw as a total injustice. He accomplished this by adopting a plan of action that consisted of nonviolence, direct action, and the c onvictions of his beliefs. Letter from Birmingham Jail The struggle for civil rights and civil liberty by African American in the United States of America brought about some of the darkest days in American history. Till this day, majority of Americans regardless of race or color look back at that period with regret. Dr Martin Luther King, a prominent leader in the civil rights movement was persecuted by his oppressors but he persevered relentlessly in the fight for equal rights for African Americans mainly because we were fighting for a just cause. The letter from Birmingham Jail is a response by Dr King to statements by eight Alabama Clergymen denouncing the use of street protests by Dr King’s organization in the fight for civil liberty. Critics of Dr King’s philosophy on civil disobedience argue that the actions of his organization are well against civil law but in his letter, Dr. King tries to persuade the opposition about the relevance of street protests or civil disobedience in the fight for equality for all people. He expresses his opposition to segregation from a moral perspective, logical perspective as well as an emotional plea to sway an audience into action in a quest to achieve civil liberty and equal rights for Black people. Although the letter was a direct reply to the clergymen’s statements, it served a broader purpose by also reaching out to the large middle class which was composed mainly of moderate white Americans. In his response, Dr King uses a subtle and persuasive approach in an attempt to sway critics of his philosophical views on civil disobedience. By writing the letter, Dr Kings intent was to sway individuals who held opposing views from his, bringing all together to share an understanding. Knowing that the middle class comprises mainly of moderate Americans who are opposed to extreme views and actions and very much inline with religious beliefs and values, Dr Kings utilized this avenue to challenge the conscience of the group. Evidence of this is shown in the letter where he writes: â€Å"Must make two honest confessions to you, my Christian and Jewish brothers. First, I must confess that over the past few years I have been gravely disappointed with the white moderate. I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to â€Å"order† than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: â€Å"I agree with ou in the goal you seek, but I cannot agree with your methods of direct action†; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a â€Å"more convenient season. † Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering tha n outright rejection. †(M. L. K, 1963, April 16) This shows that he is in touch with the views of his audience giving him the ability to make a great impact on the reader. The opposition held the view that civil disobedience and street protest were unjust, simply because it was against the law. Laws are principles and regulations that are established in a community by some authority and is applicable it people. I believe that argument posed by Dr King’s opposition is that there is no justification to breaking a law. However, in my opinion there could be moral justifications in breaking a law depending on the nature of the situation. Hence, I concur with Dr King’s philosophical view on civil disobedience. â€Å"To put it in the terms of St. Thomas Aquinas: An unjust law is a human law that is not rooted in eternal law and natural law. Any law that uplifts human personality is just. Any law that degrades human personality is unjust. All segregation statutes are unjust because segregation distorts the soul and damages the personality. †(M. L. K, 1963, April 16) The African American civil rights movement used civil disobedience as a means of getting their voice heard by the masses and opposition. Those protests are justifiable from a moral standpoint in that African Americans unjustifiably had their rights denied by their oppressors and used civil disobedience as a means to acquire their God-given rights. According to my beliefs, it is immoral to go against the rule of law without legitimate necessity but it is morally justifiable to do so in due cause such as the case of Dr King and the African American Civil Rights movement. Accordingly, there is also a logical perspective to civil disobedience which Dr King also uses eloquently in his letter. He addressed the statements made by the clergymen which called his actions â€Å"unwise and untimely†. Letter from Birmingham Jail In the â€Å"Letter from Birmingham Jail†, written by Dr. Martin Luther King, Jr., the first three paragraphs tell the reader a lot about what is important to the author of the letter and what kind of purpose he had for writing this letter. In these paragraphs the most important aspects of what Dr. King was trying to convey can be easily identified and understood, giving us insight into a time and place that has become so important to American history for many reasons. In the introduction of the letter King describes his purpose for writing the letter, and what led him to feel that he had to write it in answer to the criticism of other clergymen who were judgmental about the actions that put him behind bars in the first place. In this paragraph we can clearly see that King is wishing to set the record straight about his actions and what his motivations were. He writes â€Å"If I sought to answer all the criticisms that cross my desk, my secretaries would have little time for anything other than such correspondence in the course of the day†, proving that while he is aware that people are judging him and criticizing him, he chooses not to listen to it usually because he feels that his time is better used for working towards his goals. The second paragraph is important to the rest of the letter because it establishes King’s place within Alabama and his affiliations to various organizations, all of which brought him to Alabama in the first place. He feels that his fellow clergymen were questioning his motivations for going to Alabama, as well as his purpose in being there. He wanted the clergymen to know that he had a reason to be there, saying â€Å"We readily consented, and when the hour came we lived up to our promise.† Here, we see the intended audience of King’s letter, as well as the purpose and subject of his letter. All of these things are more clear because of this paragraph. The next paragraph is, in essence, is the thesis for this letter because it gives the readers a clear picture of what the rest of the letter is about. Here is where he puts, into simple terms, why he is in Alabama and why he feels compelled to do his peaceful protesting. King spells it out when he says, â€Å"Just as the prophets of the eighth century B.C. left their villages and carried their â€Å"thus saith the Lord† far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I. compelled to carry the gospel of freedom beyond my own home town†. He feels that this is a labor of love, something that is his duty, and for this reason he feels that to convey his passion about civil rights through this letter is imperative to his gaining the respect of others. The rest of the letter is set up in these three paragraphs.          Letter from Birmingham Jail Martin Luther King, Jr. penned â€Å"Letter from Birmingham Jail† in 1963 after being arrested for his participation in a non-violent demonstration against segregation. In his letter, King discusses the current societal problems of segregation and how best to demand change. King firmly believes that the best way to go about trying to enact change with regard to racial barriers is through non-violent means. Violence only breeds more violence, whereas non-violent protests and demonstrations allow for a peaceful protest that will force more change. Using a non-violent approach was the most effective way for the African American community to voice their opinions and reap the changes that they so earnestly sought. Non-violent action allows for the community to stand up and demand action through sit-ins, and other peaceful demonstrations in order to make governmental leaders and officials take note of the problem and attempt to address it. King notes, â€Å"Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue†. When a community at large believes that they are being treated in an unjust manner and demonstrates their opinions through marches or sit-ins, rather than riots or other violent means, it has a much better chance of forcing negotiations with governmental leaders than a violent approach. When a responsible citizen or a group of citizens act responsibly to force change, it is much more likely that they will be taken seriously. If a group of African Americans were rioting and using other violent means to take a stand against racial injustice, they would only be labeled as part of the problem rather than a part of the solution. Non-violent demonstrations allow for a community to let their frustration and discontent out through a creative outlet that does cause a setback in their goals. King compares his passion for equality between races to the same passion that Jesus had for love, or that Paul had a passion for the gospel. Comparatively speaking, both Jesus and Paul had profound effects on the society that they existed within, though peaceful and passionate means. King says of the oppressed black man, â€Å"If his repressed emotions are not released in nonviolent ways, they will seek expression through violence; this is not a threat, but a fact of history†. By acting with passion, but without violence, the African American community is able to further their cause through showing that they only want to be treated justly. The non-violent approach that King and his followers demonstrated in their fight for social equality was the most effective forum for them to voice their opinions. Through sit-ins, marches, and other non-violent demonstrations, the African American community was able to come together and demand change without causing violence that would only hinder their cause. Had violent means been used in an attempt to gain equality, the African American community would have been labeled as part of the problem, rather than being taken seriously. A non-violent approach to the injustices faced by the African American community showed the governmental leaders that these oppressed peoples were responsible citizens, deserving of the basic rights they were being denied. However, violent demonstrations would have setback the attempts to gain equality.    Letter from Birmingham Jail The struggle for civil rights and civil liberty by African American in the United States of America brought about some of the darkest days in American history. Till this day, majority of Americans regardless of race or color look back at that period with regret. Dr Martin Luther King, a prominent leader in the civil rights movement was persecuted by his oppressors but he persevered relentlessly in the fight for equal rights for African Americans mainly because we were fighting for a just cause. The letter from Birmingham Jail is a response by Dr King to statements by eight Alabama Clergymen denouncing the use of street protests by Dr King’s organization in the fight for civil liberty. Critics of Dr King’s philosophy on civil disobedience argue that the actions of his organization are well against civil law but in his letter, Dr. King tries to persuade the opposition about the relevance of street protests or civil disobedience in the fight for equality for all people. He expresses his opposition to segregation from a moral perspective, logical perspective as well as an emotional plea to sway an audience into action in a quest to achieve civil liberty and equal rights for Black people. Although the letter was a direct reply to the clergymen’s statements, it served a broader purpose by also reaching out to the large middle class which was composed mainly of moderate white Americans. In his response, Dr King uses a subtle and persuasive approach in an attempt to sway critics of his philosophical views on civil disobedience. By writing the letter, Dr Kings intent was to sway individuals who held opposing views from his, bringing all together to share an understanding. Knowing that the middle class comprises mainly of moderate Americans who are opposed to extreme views and actions and very much inline with religious beliefs and values, Dr Kings utilized this avenue to challenge the conscience of the group. Evidence of this is shown in the letter where he writes: â€Å"Must make two honest confessions to you, my Christian and Jewish brothers. First, I must confess that over the past few years I have been gravely disappointed with the white moderate. I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to â€Å"order† than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: â€Å"I agree with ou in the goal you seek, but I cannot agree with your methods of direct action†; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a â€Å"more convenient season. † Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering tha n outright rejection. †(M. L. K, 1963, April 16) This shows that he is in touch with the views of his audience giving him the ability to make a great impact on the reader. The opposition held the view that civil disobedience and street protest were unjust, simply because it was against the law. Laws are principles and regulations that are established in a community by some authority and is applicable it people. I believe that argument posed by Dr King’s opposition is that there is no justification to breaking a law. However, in my opinion there could be moral justifications in breaking a law depending on the nature of the situation. Hence, I concur with Dr King’s philosophical view on civil disobedience. â€Å"To put it in the terms of St. Thomas Aquinas: An unjust law is a human law that is not rooted in eternal law and natural law. Any law that uplifts human personality is just. Any law that degrades human personality is unjust. All segregation statutes are unjust because segregation distorts the soul and damages the personality. †(M. L. K, 1963, April 16) The African American civil rights movement used civil disobedience as a means of getting their voice heard by the masses and opposition. Those protests are justifiable from a moral standpoint in that African Americans unjustifiably had their rights denied by their oppressors and used civil disobedience as a means to acquire their God-given rights. According to my beliefs, it is immoral to go against the rule of law without legitimate necessity but it is morally justifiable to do so in due cause such as the case of Dr King and the African American Civil Rights movement. Accordingly, there is also a logical perspective to civil disobedience which Dr King also uses eloquently in his letter. He addressed the statements made by the clergymen which called his actions â€Å"unwise and untimely†. Letter from Birmingham Jail â€Å"Dr. King’s Call to Action† In Dr. King’s â€Å"Letter from Birmingham Jail,† he shows that nonviolence is the way to get the positive attention that his plight deserved. He believed that to use violence was negative on a couple of points. First, violence always gets negative attention. Second, violence was the way the Klu Klux Klan went about their business. He wanted to expose unjust laws and do it in a fashion that conveyed his beliefs without causing other problems. In Dr.King’s â€Å"Letter from Birmingham Jail,† he is trying to convince his â€Å"fellow clergymen† (566) that his fight for the civil liberties is a just one, and that the march was a nonviolent one and one that was surely needed. Dr. King stated, â€Å"we are caught in an inescapable network of mutuality, tied in a single garment of destiny† (566). King is saying that it’s something that can no longer be ignored, that he can no longer sit on the s ideline and be an idle observer. The black man has to take it to the streets. In this letter, Dr. King showed that nonviolence, direct action, and the ability to stand by one’s convictions are the right path.In his quest for racial equality, Martin Luther King came to the conclusion that nonviolent resistance was the only way to achieve this goal. It was his belief that social justice could be achieved only by changing the hearts and minds of the oppressors. Violence would only distract from the main goal, cause bitterness between the opposing groups and shut down any possibility of reconciliation. His theory of nonviolent resistance meant that a protester could be as passionate as a violent one, but in rejecting physical aggression, the nonviolent protester leaves open the possibility of a transformation.The absence of violence lets the other person see issues from a clearer perspective, one that isn't clouded by the aftermath of a violent confrontation. Nonviolent resistanc e was the first step. Dr. King also stressed that direct action was needed for racial equality to exist. Dr. King and his followers would have no alternative but to â€Å"present our very bodies as a means of laying our case before the conscience of the local and national community† (567). Dr.King felt that direct action â€Å"is to create a situation so crisis packed that it will inevitably open the door to negotiation† (568). King felt that direct action was the only course to take because his hand had been forced this way by the unwillingness of southern society to take any action at all. Finally, Dr. King said that before anyone takes direct action, the protester first needs to â€Å"purify† (567) their soul so that he or she will have no regrets going forward. Taking direct action is the right path but, it needs to be understood that there will be consequences for those actions.Taking a stand has never been easy and can be extremely difficult, but for the f uture progress of the African American, it was necessary. The protester needed to possess a firm moral conviction that their cause was a righteous and just cause. By combining nonviolent resistance, direct action, and a firm conviction of their cause, King was confident that the oppressors would come to join him in the quest for equality. All other issues would fade away and the only thing left to see would be the true issue, a â€Å"good versus evil† perspective.The Letter from Birmingham Jail† was written at a time when America had little room for blacks and their customs. It was a white man’s country, and the white man wanted it to stay that way. If not for the courage of King’s convictions it might have remained that way. Dr. King should be seen as an American hero that had the where-with-all to follow through with what he saw as a total injustice. He accomplished this by adopting a plan of action that consisted of nonviolence, direct action, and the c onvictions of his beliefs. Letter from Birmingham Jail â€Å"Dr. King’s Call to Action† In Dr. King’s â€Å"Letter from Birmingham Jail,† he shows that nonviolence is the way to get the positive attention that his plight deserved. He believed that to use violence was negative on a couple of points. First, violence always gets negative attention. Second, violence was the way the Klu Klux Klan went about their business. He wanted to expose unjust laws and do it in a fashion that conveyed his beliefs without causing other problems. In Dr.King’s â€Å"Letter from Birmingham Jail,† he is trying to convince his â€Å"fellow clergymen† (566) that his fight for the civil liberties is a just one, and that the march was a nonviolent one and one that was surely needed. Dr. King stated, â€Å"we are caught in an inescapable network of mutuality, tied in a single garment of destiny† (566). King is saying that it’s something that can no longer be ignored, that he can no longer sit on the s ideline and be an idle observer. The black man has to take it to the streets. In this letter, Dr. King showed that nonviolence, direct action, and the ability to stand by one’s convictions are the right path.In his quest for racial equality, Martin Luther King came to the conclusion that nonviolent resistance was the only way to achieve this goal. It was his belief that social justice could be achieved only by changing the hearts and minds of the oppressors. Violence would only distract from the main goal, cause bitterness between the opposing groups and shut down any possibility of reconciliation. His theory of nonviolent resistance meant that a protester could be as passionate as a violent one, but in rejecting physical aggression, the nonviolent protester leaves open the possibility of a transformation.The absence of violence lets the other person see issues from a clearer perspective, one that isn't clouded by the aftermath of a violent confrontation. Nonviolent resistanc e was the first step. Dr. King also stressed that direct action was needed for racial equality to exist. Dr. King and his followers would have no alternative but to â€Å"present our very bodies as a means of laying our case before the conscience of the local and national community† (567). Dr.King felt that direct action â€Å"is to create a situation so crisis packed that it will inevitably open the door to negotiation† (568). King felt that direct action was the only course to take because his hand had been forced this way by the unwillingness of southern society to take any action at all. Finally, Dr. King said that before anyone takes direct action, the protester first needs to â€Å"purify† (567) their soul so that he or she will have no regrets going forward. Taking direct action is the right path but, it needs to be understood that there will be consequences for those actions.Taking a stand has never been easy and can be extremely difficult, but for the f uture progress of the African American, it was necessary. The protester needed to possess a firm moral conviction that their cause was a righteous and just cause. By combining nonviolent resistance, direct action, and a firm conviction of their cause, King was confident that the oppressors would come to join him in the quest for equality. All other issues would fade away and the only thing left to see would be the true issue, a â€Å"good versus evil† perspective.The Letter from Birmingham Jail† was written at a time when America had little room for blacks and their customs. It was a white man’s country, and the white man wanted it to stay that way. If not for the courage of King’s convictions it might have remained that way. Dr. King should be seen as an American hero that had the where-with-all to follow through with what he saw as a total injustice. He accomplished this by adopting a plan of action that consisted of nonviolence, direct action, and the c onvictions of his beliefs.

Strategies of Body Shop

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and supplies abroad. Even they are forming strategic alliances with foreign countries. Winning companies in the next century may well be those that have built the best global networks. For example, coca-cola company sells more than 200 countries. It is the world dominance of the soft drink market. Consumerism A movement to promote consumer interests, including improved safety standards, better dissemination of information, and greater value. It is the protection of the rights and interests of consumers and avoid misled by the company. It is the belief that it is good for a society or an individual person to buy and use a large quantity of goods and services. For example, money back guarantee in slimming & beauty centre, voice recording in customer service centre, terms and conditions in bank. The consumers can complain to consumer council if they dissatisfy the services. Price War It is a situation in which companies or shops keep reducing the prices of their products and services in order to attract customers away from their competitors. If competing companies are involved in a price war, they each try to gain an advantage by lowering their prices as much as possible in order to sell more of their products and damage their competitors financially. Sometimes lowering their prices is difficult to build up its specific corporate image. So the company needs to produce the product with high quality, superior performance and innovative features in order to enhance differentiation of the products and services. For example, telecom company, supermarket etc. Green Marketing It is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. It refers to process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly or produced and packaged in an environmentally friendly way. For example, Hong Kong Electric, Central Light Power, The Body Shop etc. I will further discuss this part in detail as mentioned below. Tailor-made Products. The products or services are made or provided and fully satisfy customers. Also, it creates superior value to the consumers. The consumers demand in high quality of products or services and less sensitive to the price. They are quality conscious. The company focuses on needs and wants of target markets and delivering satisfaction to the consumers. For example, Life Insurance, different plans can be given which can fully satisfy the consumers. Copied Products The company uses product concept to develop its product with innovative features, most quality and performance. If the new products are sold in the market successfully, they will get first mover advantage. Whatever the product is success or not, they need to take risk before the company works on this product. Although it has first mover advantage, they still need to take risk that their products may be copied by others. For example, Samsung MP3, the logo of Gucci which is copied by Playboy etc. Today I want to focus on Green Marketing issues and give more details on how The Body Shop runs Green Marketing. Green Marketing of The Body Shop The Body Shop has always been recognizable by its green color. The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Anti-animal Testing Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Against Animal Testing campaign leads to a UK wide ban on animal testing of cosmetic products and ingredients. It supports environmentally responsible materials and technologies by promoting the use of renewable resources and sustainable raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual rewards of the Royal Society of Prevention of Cruelty to Animals in the UK. In 2006, The Body Shop wins PETA’s Proggy (Progress) awards for its ongoing commitment to avoid animal testing. Environmental Protection. The Body Shop focuses on refilling, reusing and recycling. It minimizes wastes and use of resources through minimal packaging and use of recycled materials. It avoids using PVC. Most bottles contain 30% recycled content. This saves 10 millions virgin bottles a year and we are currently moving to 60% recycled content. Less than 3% of products are packaged in separate cartons. Every store recycles. The Body Shop Foundation is established in 1990 which funds human rights and environmental protection group. It continues to increase its positive environmental practices. In 2001, The Body Shop UK region and service- centre head offices in Watersmead, it provided them with energy from renewable sources. In addition, a number of The Body Shop stores have now converted to green electricity. During 2002, it runs a global campaign with Greenpeace International on promoting renewable energy. It further its commitment to environmental sustainability through investment in renewable energy, funding of energy efficiency projects in the developing world and incorporating post-consumer recycle into its packaging. Educating customers is important to let people know you're doing whatever you're doing to protect the environment, but also a matter of letting them know why it matters. Giving customers an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action. The company needs to contact the local utility company to request an audit. Many companies offer an audit at no charge and provide recommendations of ways to reduce costs. Also, they need to take the list of recommendations and create a plan of action to follow. By implementing sustainable practices, retail businesses can become more efficient and save money in the process. The small business owner may think the cost and trouble of going green isn't worth the return, but the fact is each eco-friendly idea retailers adopt can make a huge difference to our planet. Have a meeting and share the new business practices with staff. Solicit input and offer employees incentives for submitting green ideas. Reward those staff members that walk, bike or use other alternative methods to get to work.

Development of Innovative Mindset Term Paper Example | Topics and Well Written Essays - 1000 words

Development of Innovative Mindset - Term Paper Example It is imperative to note that disabled individuals have a role to play in boosting performance in contemporary society. They also have personal aspirations and professional ambitions that are only tenable through education.   As noted by Palladino (2001) the significance of education calls for the development of holistic policies that are not discriminatory. Nations should develop favorable education policies to boost disabled education. In particular, they should set up education centers for persons with extraordinary needs, provide scholarship and funds to facilitate their quest for knowledge (Cooner, Tochterman & Garrison-Wade, nd). Construction of favorable infrastructural set ups that embraces their needs are also crucial. These elements provide hope for the disabled who are being nurtured to realize their full potentials. Special education has not received proper management and strategic support systems from key stakeholders who include school leaders. The leaders have not taken the initiative to develop inclusive school programs that give every student equal chance of participation. The programs within several institutions do not favor students with various kinds of disabilities consequently hindering their performance academically and socially (Palladino, 2001). The high rate of discrimination also affects their self-esteem, ego and confidentiality. These are significant elements for holistic development. The stakeholders have also failed to develop viable policies to safeguard the rights of students equally and prioritize the special needs of the disabled students. This is because poor policies that guide operations in the education sector in several nations have been the source of failure resulting to a total neglect of the disabled. According to Palladino (2001), poor educational policies have continued to deny individuals with special needs the right to education. This may lead to high level of uneducated society members. This eventually poses a serious burden to governments. Scholars affirm that nations should align their education policies with the millennium development goals (MDG) that seek to promote universal education.

Moneyball. Sabermetric-Based Player Evaluation by Beane Term Paper

Moneyball. Sabermetric-Based Player Evaluation by Beane - Term Paper Example Some of the major baseball teams in the world include the Pirates, Red sox, Yankees that play in the Major League Baseball, the American League, or the National league. Subject to the publicity, stiff competition, and economies of money involved in this sport, team managers adopt various strategies to win most games. Moneyball by Michael Lewis is a book that seeks to divulge information on how baseball teams should conduct their businesses in order to remain effective. However, a review article â€Å"Who’s on First?† by Thaler & Sunstein (2003) draws some criticism on the book. This paper will hence examine and evaluate the review article â€Å"Who’s on First?† by Thaler & Sunstein (2003). Sabermetric-Based Player Evaluation The sabermetric-based player evaluation used by Beane was a great shocker to other executives in baseball. In his evaluation, Beane took interest on how much a player was likely to contribute to his team's chances using scientific anal ysis (Thaler & Sunstein, 2003). In doing this, he relied on objective evidence rather than subjective evidence used by other executives. With the limits of human rationality and inefficient labor markets, Beane chose to ignore baseball's conventional wisdom in evaluating the performance of players to the surprise of other baseball executives. Indeed, in a conflicting situation between Beane and DePodesta's statistical methods of evaluation and other evaluation strategies by other baseball experts, statistical methods proved efficient to conventional statistics that were inefficient and often misleading (Thaler & Sunstein, 2003). As a result, Beane produced an amazing performance despite working on lower payrolls compared to other baseball teams. Indeed, Beane’s team, the Athletics was ranked eleventh in payroll(out of fourteen teams) and fifth in wins in the American League in 1999 but jumped to twelfth in payroll and first in wins in 2002 to the shock of other baseball execu tives. Ideally, Beane evaluation on players proved that players drafted out of high school are much less likely to succeed than players drafted out of college. Hence, against the practice of other executives, Beane did not recruit any talent from high school. Nevertheless, the new recruits that other teams neglected became great performers and other teams ended up buying them from Athletics thus improving its payroll. His ability to evaluate and recruit first-rate talent without a lot of money and using statistical methods to replace the lost players was also a great shock to other executives. In addition, the way Beane evaluated the performance of players in the field was also intriguing to other executives. He notes that the use of errors to evaluate the fielding ability of a player is so crude (Thaler & Sunstein, 2003). To this, he argues that a player may accumulate errors due to luck and thus in appropriation in evaluating his ability based on this. In addition, he notes that t here might be luck in batting many runs subject to playing in good teams or having many opportunities. All this was a negation to the conventional beliefs adopted by other executives. Most shockingly, is the fact that Beane’s statistical evaluation of players led to his team’s greater success on the American League although Athletics had a low pay roll. Subsequently, major teams in the league like Boston Red Sox and Toronto Blue Jays are now hiring general managers who adopt Bean’s mode of evaluation (Thaler & Sunstein, 2003). Why Beane is Much More Effective in His Success Beane was much more effective in his success as compared to other baseball executives. This was subject to his statistical evaluation of players, disregard of the conventional wisdom in baseball, and

Stanley Park Essay Example | Topics and Well Written Essays - 1500 words

Stanley Park - Essay Example   Large sections of the park were densely forested in the late 1800s and covered by half million trees that mainly occupied stand that was seventy-six meters, which is many centuries old. Numerous trees were lost and others were planted subsequent to the major windstorms that happened past one hundred years in the year 2006. An important effort was concentrated in the building of the near century-old Vancouver Seawall that mainly attracts numerous residents and corresponding visitors to the Stanley Park. Stanley Park also possesses features forest trails, Vancouver Aquarium, lakes, beaches, and children’s play locations.   The land where Stanley Park is situated was leased by the Vancouver’s City Council in the year 1886. The year 1908 federal government converted the lease of the Stanley Parkland by ninety-nine year. It was possess a lease that was continuously renewable by the park board in regard to the restitution. The park was officially opened in the year 1888 and named after Lord Stanley. Lord Stanley dedicated it to the utilization and enjoyment of the populace of all races, creeds and customs thus being named Stanley Park.   The building of the Lost Lagoon and the corresponding causeway of the Stanley Park took place amidst the year 1913 to corresponding 1916.The lake was built within a shallow section of the Coal Harbour and was named the Lost Lagoon because of its disappearance during low tide.   Moreover, the lake and corresponding causeway into the Stanley Park was designed by Thomas Mawson.  Ã‚  

The Saturation Mixing Ratio Coursework Example | Topics and Well Written Essays - 750 words

The Saturation Mixing Ratio - Coursework Example What is the dew-point temperature of a kilogram of air when a psychrometer measures an 8oC dry bulb temperature and a 6oC wet bulb reading? What is the dew-point temperature of a kilogram of air when a psychrometer measures an 8oC dry bulb temperature and a 6oC wet bulb reading? Dew-point temperature= 3.0oCQ3 Explain the principles that govern the operation of a psychrometer for determining relative humidity? The psychrometer deploys two thermometers which are mounted side by side. One is covered by a piece of wet cloth. In operation, they have spun around and then the wet bulb is allowed to dry for approximately one minute. Because air evaporates faster in the dry air when the results of both thermometers are compared it allows for an accurate reading of humidity and dew-point levels within the air.Q4 Describe the adiabatic process and how it is responsible for causing condensation in the atmosphere?  Summary Report PageSummary Report PageQ1 a. Liquid water changes to water vapor by the process called evaporation. b. Cold air has the greatest saturation mixing ratio. c. Lowering the air temperature will increase the relative humidity. d. At the dew-point temperature, the relative humidity is 100%. e. When condensation occurs, heat is released by water vapor. f. Rising air cools by expansion. g. In the early morning hours when the daily air temperature is often coolest, relative humidity is generally at its highest.

[ Art ] Assignment Essay Example | Topics and Well Written Essays - 750 words

[ Art ] Assignment - Essay Example Sobek is also known as the god of the crocodiles. The people pray to Sobek to protect them as they travel towards the Nile river to fetch drinking water. As time went on, Sobek’s powers included other matters, not only protecting the people from the sudden deadly attacks of the crocodiles. Egyptian Mythology states that Sobek, not another popular god, Nun, created the world. Sobek was depicted as the god who rose from within the River Nile to take the form of a man having a distinct crocodile shape. Specifically, the people of the Fayoum (Arsinoite nome), Kom Ombo, and parts of Thebes worshipped the crocodile god Sobek. The numerous temples were erected to pay religious homage to Sobek. The people prayed to Sobek to give them plentiful harvest. The farm lands were dependent on the Nile River. The Nile River’s drought would reduce the Egyptian Nile River lines’ farm crop outputs. The people pray to Sobek to keep the Nile River flowing. With the Nile River’s flowing, the farm lands have a steady supply of irrigation water. In the temples, the priests would bring a live crocodile into the temple. The people would take care of the crocodile’s every need until its death. After the crocodile’s death, the crocodile is mummified. In Egyptian history, the pharaohs were considered as gods. Consequently, the pharaohs are mummified after their death. Just like the Pharaoh gods, the mummified body of the crocodile is buried in special â€Å"god† tomb (Verhoogt 8). Later, Sobek became the patron of the Pharaoh’s army. Sobek was described as either a crocodile or a man with a crocodile head. Sobek is described as holding an ankh. The ankh is the symbol of Sobek’s power to destroy or reverse evil acts. In addition, the ankh was described as having the power to bend knives in order to protect the king from life-threatening danger. Sobek was described as having the speed and strength of a crocodile. Sobek was not selfish.

Report on two water provision methods Lab Example | Topics and Well Written Essays - 1250 words

On two water provision methods - Lab Report Example 21). This describes the situation of arid and semi-arid areas that constitute 30% of the land surface in the world. This means the areas may experience periods of sporadic water shortages, which may threaten the development of the community as well as the lives of the population. The situation is addressed through the establishment of water demand and supply balance that is multifaceted through the incorporation of water provision projects in the regional planning needs. The projects so incorporated should be tailor made to suit the specific problems of the region. Methods of water provision in arid areas The provision of water process may incorporate a diverse range of methods that seek to establish a stable and renewable water supply and demand chain for the arid regions. These options range from the construction of dams to create reservoirs, desalinization processes, ground water reserves exploration, reusing of wastewater, and enhancing rainwater collection methods. However, some factors in the regions serve to rule out some options as the preferred modes. The option of rainwater collection is ruled out if the area receives minimal annual rainfall amounts. The area also requires a steady source of water in the form of a river, for the construction of a dam (Cipollina, Micale, and Rizzuti, 2009, p. 45). The amount of water availed by reusing is dependable on the amount available for use in the first place. This leaves desalinisation processes and the exploration of ground water reserves as the most viable options. Background information of the two methods 1) Desalinisation processes Desalinization also referred to as desalination, is a term used for any of the processes used to remove the large quantities of salts and minerals contained in saline water. The aim of the processes is to produce fresh water that is suitable for incorporation in irrigation and human consumption. The processes are preferred as they produce salts as byproducts that are used in the production of other products. This method of water provision is applicable in the setting of arid areas as most have underground water reserves that are high in salt content that make them unfit for human consumption and other general-purpose applications like irrigation (Wang 2008, p. 24). The method is specifically suitable for arid areas like Egypt and Israel that are next to unlimited saline water reserves in the form of the sea. 2) Underground water exploration Ground water is the collection of water in the ground that results from the infiltration and percolation of water from various forms of precipitation ranging from rainfall to snow, which is then trapped in bedrock consisting impermeable rocks. The location of these water resources is not restricted to specific regions as it is found nearly everywhere (Raghunath2007, p. 71). However, the usable and reliable quantities are only found in rock formations known as aquifers with sufficient voids between them enabling the holdi ng and conducting of water. This means that most arid areas are sitting on large water reserves that may act as stable water supply sources in the areas if they are explored (Webb 2006, p. 12). Comparison between the two methods Processes used i) Desalinization Originally, the processes of desalinization applied vacuum distillation processes to separate the salts from the water. This involved the boiling the saline water in pressure conditions that are much

STRATEGIC MANAGEMENT Case Study Example | Topics and Well Written Essays - 1000 words

STRATEGIC MANAGEMENT - Case Study Example For example, Gupta et al. (2009) gave example of intellectual capital in research & development division of pharmaceutical companies as the core competency which can not only be copied easily by competitors but also being developed over the course of long period. In such context, core competencies of Microsoft Corp can also be understood in context to core competency model proposed by Prahalad and Hamel (1990). According to the Microsoft case presented by Hitt, Ireland and Hoskisson (2012), from the foundation of the company in 1975, Microsoft Corp always strive for getting the â€Å"first mover† advantage by continuously innovating with product application and design. It is evident from the research works of Gupta and Dwivedi (2012) and Edgar and Lockwood (2012) that core competence is a customer driven approach and providing value to customers should be integrated with core competency models. Now, the question may arise that is it possible for all products of Microsoft Corp to have at least one core competency? For answering this question, study of the product portfolio performance of Microsoft Corp will be conducted. However, there is not much scope to do, the limitations being the lack of time and resource. To overcome such difficulties, the report will use case study of Hitt, Ireland and Hoskisson (2012) in order to understand key core competencies of Microsoft. Product portfolio of Microsoft Corp can be segregated into seven segments such as Windows, Business Solutions, Xbox Game Console and Entertainment, Developer Tools, MSN, web browser and Servers, mobile solutions (Hitt, Ireland and Hoskisson, 2012). For example, Windows and windows live segment accompanies by Windows Operating System (OS), Internet Explorer etc are highest revenue earner for the company. On the other hand, business division segments of Microsoft accompanied by Dynamics ERP, Microsoft Office, CRM, Office Web etc are second largest revenue earner for the company (Hitt, Ireland and Hoskisson, 2012). Interesting fact is that, Microsoft has acquired more than 80% of market share in the field of operating system and business division which show that the company has successfully integrated its technological core competencies in order to achieve market leadership. Microsoft is even performing well in the field of Entertainment & Gaming Solution with the help of its product portfolios like Xbox, Zune digital music platform, Windows phone and successfully defending its market share (Hitt, Ireland and Hoskisson, 2012). However, same cannot be said for online service division of Microsoft such as Bing search engines which has incurred consecutive operational profit loss due to unequal revenue distribution right agreement with Yahoo. Drejer (2002) and Clulow, Gerstman and Barry (2003) stated that core competencies can be achieved by deploying internal resources such strong intellectual capital, financial resources, technological capabilities, efficient human resourc e, marketing expertise, strong supplier relationship etc. In such context, Prahalad and Hamel (1990) stated that core competence gets enhanced with the use and sharing while other capabilities might get reduced with extensive use. Microsoft is still struggling to compete with Smartphone and technology companies like Samsung, Apple and existing competency of Microsoft is not helping them

Philosophy Essay Example | Topics and Well Written Essays - 250 words - 17

Philosophy - Essay Example The criminal whom the officer did not arrest may end up harming another person. Taking a bribe is, therefore, not a good thing to do. It only benefits the officer, while harming the public or the society. Furthermore, the officer may lose his or her job. Taking of bribe will only lead to happiness within a short run, but in the long run, it will lead to grief. However, refusing a bribe is beneficial to the officer and the society. The officer will arrest the criminal, and reduce crime within the society. This leads to much happiness within the community, and chances are high that the officer may get promotions. Based on this example, carrying out an activity that leads to the happiness of the society is beneficial. This is because the effects of the action will last long, and it will also benefit the society, and the individual himself. Basing on the example of the police officer, refusing a bribe led to the reduction of crime, and also to his or her promotion. It is, therefore, important to conclude that an action that results to the general good of the society, will lead to more happiness. It is the right thing to

Learning Team Assignment Production Essay Example for Free

Learning Team Assignment Production Essay Business General Business 1. Learning Team Assignment: Production Plan for Riordan Manufacturing  · Write a paper of at least 1,050 words discussing strategic capacity planning and lean production for the new process design and supply chain process for the electric fans at Riordan.  · Format your paper consistent with APA guidelines. Whatever financial assistance package pays for your first year should not be set and then forgotten. Revisit your opportunities every semester. Picking up work-study vacancies, part-time jobs on campus and getting department scholarships can all replace loans to reduce your post-graduation obligations. Never take out a loan your first year and then run it out all through college if you can get better money. This file OPS 571 Learning Team Assignment Production Plan for Riordan Manufacturing Part 4 4 includes overview of the following parts: Production Plan for Riordan Manufacturing New Process Design Lean Production Supply Chain Process Conclusion Business General Business 1. Learning Team Assignment: Production Plan for Riordan Manufacturing  · Write a paper of at least 1,050 words discussing strategic capacity planning and lean production for the new process design and supply chain process for the electric fans at Riordan.  · Format your paper consistent with APA guidelines. Whatever financial assistance package pays for your first year should not be set and then forgotten. Revisit your opportunities every semester. Picking up work-study vacancies, part-time jobs on campus and getting depar A+ tutorial you will find here https://bitly.com/12CiYCx Whatever financial assistance package pays for your first year should not be set and then forgotten. Revisit your opportunities every semester. Picking up work-study vacancies, part-time jobs on campus and getting department scholarships can all replace loans to reduce your post-graduation obligations. Never take out a loan your first year and then run it out all through college if you can get better money. Business General Business 1. Learning Team Assignment: Production Plan for Riordan Manufacturing  · Write a paper of at least 1,050 words discussing strategic capacity planning and lean production for the new process design and supply chain process for the electric fans at Riordan.  · Format your paper consistent with APA guidelines.

Differentation strategies and its use by organizations

Differentation strategies and its use by organizations An organization that adopts a differentiation strategy seeks to distinguish itself from competitors through the quality of its products or services. Organizations that successfully implement a differentiation strategy are able to charge more than competitors because customers are willing to pay more to obtain the extra value they perceive. For example in case of Rolex they pursue a differentiation strategy, Rolex watches are handmade precious metals like gold or platinum and stainless steel and are subject to strenuous tests of quality and reliability. The firms reputation enables it to charge thousands of dollars for its watches. (à ¢Ã¢â€š ¬Ã‚ ¦..) Firms use differentiation strategy to achieve a competitive advantage by providing unique products and these products attributes high quality and innovations. Differentiation is not just limited to the product but it also covers the delivery system and many other factors. Firms provide additional services to its customers with these differentiation characteristics which brings more profit with a premium price. Porter (1985), further suggests that these two generic strategies are fundamentally contradictory to each other and its important for the business to choose one of them. Cost leader can only gain the high performance if the business offer a satisfactory level of value to its customers which fulfilling the demand of their customers. Similarly differentiation strategy will only be successfully if the premium price of the product charged to customers characterized with some valuable features and customers are satisfied with that (Porter, 1985). There are many factors which results in differentiation. some of them are, To have a competitive edge on its rivals. To facilitates the entry restrictions for newcomers by building a new product To minimize the threats from its substitutes. To create a differentiation advantage  [1]   Different areas of differentiation While Porter bases his work on manufacturer, Walters Knee (1989) suggest a similar conceptual model for retailers with productivity led (e.g. effective cost management and economies of scales) and marketing led differentiation (e.g. product range, range characteristics or customer services). This model is similar to Porters generic strategies. Only one empirical study focus on differentiation analyses within the retailing. Morschett, Swoboda Schramm-Klein (2006) surveyed managers of food retailers and customers in Germany, Switzerland and Austria. Hypermarkets, supermarket, convenience stores, discounters and other were analyzed based on a pool of items derived by marketing mix elements. It provides evidence of three differentiation strategies: Price, quality (goods and services) and convenience. Reilly (2002) suggests that differentiation is one the key business strategy of Porter. Bauer and Colgan (2001) said that when a company use differentiation strategy, it focus on providing a product or service with unique features. Product differentiation satisfies the specific needs of customer and it allows the company to charge a premium price which helps the organization to capture the market share. The differentiation strategy only gets implemented effectively if the business provides product of superior quality and after sale support. Organizations charge higher prices to its customers when they follow the differentiation strategy based on the product features, their customer service and the delivery system business use. The quality it offers to its customer can be real or distinguished based on the fashion or brand name. The differentiation strategy fulfills the specific or complicated customers interest in a unique and higher quality product and for which he is ready to pay a higher price. When organization use the differentiation strategy then it must be ready to add a premium to the cost but it is not to recommend that costs and prices are not be considered but is not the main focus of the organization. However as the customers likes the product because of its uniqueness and higher quality so they become loyal to the business and do not mind in paying the higher price for the products (Hlavacka et al., 2001) Sources of Differentiation Its not only the low prices of products that can create the differentiation of company from other but offering a unique product to its customer can create a differentiation to its competitors. That unique product should be more valuable to its customers. Differentiation also happened that how a company perform its function and what impacts does it have on its buyers. For example differentiation enables the company to meets the demands of its customers anywhere. It should have uniqueness and must have superior quality of its product as compared to its competitors. Factors/ Drivers for Differentiation Location- This is a very important for an organization to have a uniqueness in respect to its competitors. If the organization have its branch at a location which is easily accessible to its customers as compared to the others companys stores then the store will defiantly will have a competitive edge on the others organizations. Integration- An organization will be considered to have uniqueness its level of integration is high, its mean its level of coordination of value activities is high then it will create differentiation. Timing- An organization can effectively adopt a differentiation strategy if its timing of enchasing the opportunities is well on time. It will create uniqueness in the organization. Interrelationships- Customers can be offered better services by using effectively the different activities in the company. Scale- If the goods are produced at a small scale then the uniqueness of the products will be lost over a long period of time. Larger the scale of goods and services then there will more uniqueness. Differentiation of the organization depends on the volume of uniqueness. Learning- In order to perform well in the market a continuous learning process should be adopted. Institutional factors- If the management will have good relation with its staff that mean company will be having a good impact on its sale. This will also create uniqueness. Waitrose Quality Differentiation Strategy Waitrose has a differentiation strategy of quality product and services to its customers. It has a strategy in providing quality goods which are unique in the market to customers which helps Waitrose to differentiate itself with its competitors. Waitrose also pays too much attention in providing the goods with its own brand name and its specifically target a elite class of the market who dont care paying little bit much for best quality product. Focus Strategy A firm pursuing focus strategy concentrates on a specific regional markets, product line, or group of buyers. This strategy may have either a differentiation focus, whereby the firms differentiate its products in the focus market, or an overall cost leadership focus, whereby the firm manufactures and sell its products at a low cost in a focus market  [2]   Focus strategy is different from other strategies of a business as it remains a segment based and has a comparatively narrow scope in any business. In the focus strategy a organization target a specific segment of the market (Porter, 1979 pp.137-140). So what kind of market to be targeted, McCracken (2002), suggests that a organization can select a specific group of customers, a specific range of product, specific areas or some specific services for the customers. For example some European firm specifically concentrates on the European markets for its products. Aims of adopting a Focus strategy according to Porter (1980), is to achieve a narrow competitive advantage in the market. Focus aims is to concentrate on a niche market with its product that has been ignored by other larger competitors in the market. A specific geography, buyers purchasing behavior, different ethnic peoples demand and product features all makes niches for a organization. David (2000), Focus strategy of a organization can only be successful if the target segment have the potential to make good growth and it does not carry any importance to other competitors. Market penetration and market development can make an important focus strategy. Larger or medium organization use focus strategies but only with the combination of differentiation and cost leadership strategies in some segment of the market. The successfulness of the focus strategies depend only if the people have some specific demands and when there is not competition for other rivals.(David, 2000) Organization which adopts focus strategy in the business concentrates more on niche market and by understanding the dynamics of that particular market and work on the particular needs of the market and then try to produce unique product which fulfill the needs of that particular market. As that organization serves well to their customers in uniqueness, so they create a brand name in the mind of the people and create loyalty brand amongst the customers as well. This makes that particular market segment less attractive to its competitors. As with broad market strategies, it will be essential to decide whether organization pursue Cost leadership strategy or Differentiation strategy once a company have selected a focus strategy as a main approach. Firms that manage to adopt a focus strategy are able to tailor a large number of product developments strengths to relatively narrow market segment that they know very well. Focus strategy has two variants, which are; Cost focus is a variant where the organization looks for a cost advantage in a target segment. This is niche low cost strategy where the organization gets cost advantage in the focusers target segment. According to Porters Cost focus exploits differences in behavior in some segments Differentiation focus is where an organization looks for differentiation in the target segment. In this strategy the organization offers to its customers something different to its customers from rivals. Following are the situations where a focus strategy is efficient; Market segment has to be large enough to be profitable; more customers will bring more profit for the organization. Market segment has good growth potentials. High costs are difficult for the rivals to fulfill the demands of the niche. Focuser has to be able to choose from different segment of the market  [3]   Tesco Express Stores Tesco express stores are neighbor hood convenience shops, stocking mainly food with an emphasis on higher margin products alongside everyday essentials. These are found in busy city centers and small shopping mall in residential areas and on petrol station forecourts. There are more than 700 stores all over UK. Tesco Express is gaining a competitive edge in the small scale grocery market as it is providing additional gasoline facility as well. Cost Leadership Strategy A strategy in which an organization attempt to gain a competitive advantage by reducing its cost below the costs of competing firm. By keeping costs low, the organization is able to sell its products at low prices and still make a profit. Timex uses an overall cost leadership strategy. For decades, this firm has specialized in manufacturing relatively simple low cost watches for the mass market. The prices of the Timex watches starting around 39.95 dollars are low because company has an efficient high volume manufacturing capacity.  [4]   The firms operating in this highly competitive are always desires to be more and more successful. To stay in this competitive environment the company should have an competitive edge on its rivals. In order to have a competitive edge on its rivals the company should be selling its goods to its customers at lowest price with best quality as compared to its competitors. Porter (1980), suggest that in order to achieve the competitive advantage there are fundamentally two different approaches and those two approaches are cost leadership and differentiation strategies. In cost leadership strategy the business look for gaining the above average sale over its competitors with reducing the prices of all the elements of activities. To achieve the cost advantage of this nature, the organizations will employ the considerable efforts to reduce the cost of operating and production and will try hard to use all the available resources to their maximum level, including increasing the utilization of R D and advertising.(Porter, 1980) According to Malburg (2000), there is another strategy of Porters generic strategies which is cost leadership strategy. This strategy is about achieving a competitive advantage in the market by reducing the prices of products. In order to have a competitive advantage, business must focus on the low cost leadership strategy, low cost production and labor which committed to the low cost strategy. The business must be ready to stop all the production activities in which they dont have any cost advantage and must outsourcing all the operations to other businesses which have the cost advantage in the market. He further suggest that there are many areas in which cost leadership can be attained such as production on large scale, mass distribution, innovation of technology, improved product design, access to the raw materials and full utilization of available resources. Porter (1985), purports that only one business in a market can be the cost leader. Porter (1985), stressed there is incompatibility in between cost leadership and differentiation strategy, for instance he believe that differentiation is costly as compared to differentiation. He also used the sentence struck in the middle to put more stress that by combining the cost leadership and differentiation strategy will not results into a prolong competitive advantage. But Hill (1988) and Miller (1992), argued that that it is not only possible to combine both strategies but the combination of these two strategies will produce a competitive advantage for the business. Businesses which adopt differentiation strategy target a specific segment of the market and this strategy also has a broad scope. In the both lower cost strategy and differentiation strategy the businesses concentrates on larger segment of the market. An organization which adopt the lowest cost strategy or differentiation strategy that has a aim to focus on one target segment of the market or few defined segments of the market carry out focus strategy. There are two parts of the focus strategy one is lowest costs focus and the other one is differentiation focus7. (Bas P. Singer, 2007) Product Portfolio Strategy, BCG Matrix The notion of portfolio exists in many areas of life, not just for products. A broad portfolio means that business has a presence in a wide range of products and market sectors. A narrow portfolio implies that the organization operates in only a few or even in one product or market sector. A broad portfolio offers the advantage of robustness in that a downturn in one market will not threaten the whole company. The Boston consulting group matrix offers a way of examining and making a sense of a companys portfolio of product and market interests. It is a way of examining a whole product range to see a companys product as a collection of items in similar way that a holder of shares in several companies might the consider the decision on what to do with the shares. One of looking at the products in a portfolio is to considers each product in its position in the product life cycle and aims to have a balance of products in each stage. A more sophisticated approach is based on the idea that the market share in mature markets is highly correlated with profitability and that is relatively less expensive and less risky to attempt to win a share in the growth stage of the market when there will be many new customers making their first purchase. This is the approach taken by BCG matrix. It is use to analyze the product range with a view to aiding decision on how the products should be treated in an internal strategic analysis. BCG Growth Share Matrix BCG, it is a management tool which helps for four distinct purposes. Product portfolio can be classified into four business types by using BCG matrix based on Stars, Cash Cows, Question Marks and Dogs. In order to determine that what priorities can be given to a companys product portfolio. It can also be use to classify an organization product portfolio according to that how much cash is generation and how much is usage and it helps the management to adopt different available strategies to handle different product lines. Companies like Apple, Semen, Nokia, Sony, Samsung are engaged in diversify the product lines7. According to Boston consulting there are five different types of businesses which require the cash flow in different ratios. First types of businesses require more cash than they generate the cash and these types of businesses are very common. The second type require less cash to invest in but these businesses generate more cash than actually invested in and these are very few in the market. The third types of businesses is self sufficient in cash flow and with the passage of time it generate large amount of cash and the fourth type generate less cash but also requires less cash to invest in. The fifth one is stays in unstable condition. Figure 1: Stars: Stars are the leaders in the high growth market. These products generates large amount of cash but also requires a large amount of money to invest in as well. As time passes on the Stars becomes Cash Cows if these maintain there financial position but if they become unable to maintain their positions in the market, they becomes Dogs. Cash Cow: Cash cows are the products that require low investment but these products generate high amount of cash. These are the market leaders in the low growth market. the cash cows funds themselves for their own growth. They supply the investment funds for other products. These help to justify the debt capacity for the whole company. Dogs: Dogs often have a unsecure future are they are the drainer on the company as they generate very low amount of cash as they have a low market share in a high growth market. Question Marks: Question marks have not achieved a dominant position in the market hence they produce low amount of cash. They require a lot of cash because of the growth market conditions. Tesco has a very good portfolio in the market. Tesco is considered as Cash Cows in the market as it has a fine record of distributing the fine and quality goods and services to its customers. At the same time it is also considered as Stars because they are investing and making a lot of efforts to its customers in creating awareness about the e-commerce and retailing. Many of Tesco stores stocks more than 40000 product lines and express sores stock more than 2000 product line which helps the customers to choose from different product lines and according to their financial positions. Waitrose on the other hands have a different Portfolio as it has a different strategy as compare to Tesco. Waitrose use quality differentiation strategy and concentrate on specific portion of the market and offers them high quality products at a high prices because of this it is not attracting a large number of customers as compared to the Tesco. So this thing makes most of the products of the Waitrose Dogs of the market. Market Growth Strategy, Ansoff Matrix: Ansoff matrix is a strategic tool use to measure or define the strategic future direction of the business. The model categorizes the options into four generic alternatives to simplify the process. Market penetration: existing market/existing product Product development: existing market/existing product Market development: new market/existing market The Ansoff Matrix is used with the strategic objective to determine the future direction of the business. A company might be faced with declining sales of its products in the domestic market and will use the Ansoff Matrix to evaluate the four generic alternatives for the future. e.g company would evaluate strategies to penetrate the existing market through pricing or increased brand loyalty. Another option is to develop the product or change the design, increase the length of the product life cycle and increase the sales. A third option is to export the existing product into other countries or finally stop and completely diversify with new products into new markets.(Diana, 2009) Figure 2: Ansoff Matrix model Market Penetration Ansoff matrix explains that a business attempts to penetrate in a market by using its existing products. Tesco has a history which indicates that it always penetrate in a market with its existing products. It always get benefited from its customers to penetrate into a market. In order to achieve its goals Tesco always uses its strategy in three ways. Tesco attract customers from its competitors then it provides its customers good quality product and then Tesco retains customers as customers feels that it is best provider of goods and services. And thirdly it attract more non user of its products and services by advertising and other promotional strategies. Market Penetration is very important for the Tesco as retaining customers are more important for the Tesco than attracting the new ones. Tesco international expansion strategy has responded to meet the maximum needs of its customers. It is hard to enter into a new country market so Tesco had a strategy to join the local businesses by joint ventures. So this helps Tesco to know that market that what are the demands of the people, their purchasing behavior to foreign goods. Product Development Product development is another strategic approach in which new product has been introduced in the market. Tesco always work on the product development by introducing new products in the market in order to satisfy the needs of the customers. Tesco always maximize its profitability by introducing this strategy into the market. Tesco has produce many products and as a market retailer it distribute into the market. Brand loyalty is very important for the Tesco to develop new product. As Tesco has a good reputation of its brand so it does not have to do more advertising in order to attract more customer to buy any new product. Brand loyalty must be conserved in pricing, quality and uniqueness. Market Development: Market Development happened when a company moves into different countries with its existing products. This strategy is used to find new international markets. Tesco has developed many stores in countries like China, Poland, Japan, Indonesia, Malaysia, Slovakia, South Korea, Turkey and United States. For penetrating into international market, Tesco has adopted a joint venture strategy which helps the company to control its cost and help to know the market. Diversification Tesco is not only sticking to the food items but it also maximizing its profit by selling non food items. Tesco has introduced its own mortgage services, banking and credit card services. It has started to sell the mobiles phones and many other electronic products. The other diversification seen in Tesco is fuel. Tesco has also entered into bio fuel and diesel and bio-diesel and investing more in green energy resources which will help to improve its image as compared to other fuel supplying companies like Shell. B.P8.

The Traditional Culture of Asian Civilizations from 1500 to 1700 Essay

Do you feel that Asian Civilizations from 1500 to 1700 veered towards modernity or careened back toward traditional culture? From the 16th to 18th century, the prominent Asian Civilizations were the Mughal Empire, the Ming Dynasty of China and the Edo Period of Japan. There was an obvious trend that these empires leaned toward traditional culture mainly because of political influences. Although there were also several aspects of each society such as the more important role of women in the Mughal Empire, the interactions of the Jesuits with China and Japan that might be indicative of modernity or act as a precursor to modern values, the reversion of traditional culture in each civilization is so much greater that it outweighed the progress towards modernity. The early Mughal Emperors were religiously tolerant, unlike previous Muslim rulers and they embraced the cultures of the Indians that they conquered. Even though they were Muslims, Hindu art and literature once again flourished and the rulers themselves followed a traditional Maharaja style of ruling that paralleled themselves to divine avatars with absolute authority. Respect from commoners was thus mandatory. (Murphey 190) The Ming Dynasty was established when a rebel by the name of Hongwu successfully reclaimed China from Mongolian Rule. Triumphant in breaking free from their Mongolian oppressors, the people of China tried to restore the former glory of their ancestors by embracing their traditional customs that their Mongolian rulers forbade. This started a trend in conservatism where there was fervent determination to establish the original Chinese way of life after Mongol humiliation. (Murphey 213) Due to paranoia, Emperor Hongwu tried to prevent intellectua... ... in gender equality was no different than their traditional customs. In conclusion, Asian civilizations from the 1500 to 1700 were generally not open to radical changes; they were more comfortable embracing old customs. The Indians fell back on their age old Hindu practices and caste system. The Ming Chinese were influenced to practice conservatism and upholding original Confucian Ideals by their Emperor. The Edo Japanese upheld the Imperial tradition of having an Emperor as well as secluding themselves from foreigners to protect their customs from Western cultural corrosion. The first wave of Europeans to reach Asia did not manage to influence much of these civilizations since they already had a proper, formalized government and hundreds even thousands of years of culture. Therefore, Asian civilizations from 1500 to 1700 were generally traditionalistic.

Freudian Division Of Mind Applied To Characters Of Lord Of The Flies :: essays research papers

â€Å"Freud described the Ego as being like a rider on a horse (the Id), trying to hold the horse in check. It mediates between the Id and the outside world, in the sense of being aware both of the Id's energies and of what the outside world will allow. The Super Ego is a sort of conscience, the place where injunctions to behave properly, learned or inherited from people like parents, teachers and priests, reside. Freud says the person is the focal point of a struggle between our desires (Id), what is realistic (Ego), and the views of others (Super Ego).† David B. Stevenson of Brown University is responsible for this quote that gives a simplistic idea of the Freudian Division of the Human Mind. The description is fairly self-explanatory, but a better understanding of the three concepts can be made by thinking of Satan as the Id, Jesus as the Super Ego, and humans as the ego, caught between the two forces. In William Golding’s novel, Lord of the Flies, these Freudian co ncepts can be applied to the characters of Jack, Piggy, Simon, and Ralph. Jack fits into the concept of the Id overpowering the Ego and Super Ego, as is seen in his violent urges and carrying out of killing things and the negative steps he takes in getting there. Piggy and Simon fit into the concept of the Super Ego, in the sense that Piggy is logical and proper in his actions, and Simon cares about other people and is empathetic and good-willed in his ways. Ralph fits into the concept of the Ego, as he is caught between the Super Ego (Piggy and Simon) and the Id (Jack). Ralph knows what is right and what is wrong, but at times he can be mean or not feel sorry for people. An in-depth analysis of how each character exemplifies each Freudian division is well deserved. To begin with, the Id is what provides the most primal urges and instinctual drives that want to fulfill desires, even if those desires are not allowed or are looked down upon by society. Jack well embodies the Id, as his main goal on the island is to â€Å"Kill the pig! Cut her throat! Bash her in† (page 75)! This is obviously very violent and primal, not too useful, and is meant as a source of joy or pleasure.

vietnams struggle :: essays research papers fc

Vietnam’s Stuggle   Ã‚  Ã‚  Ã‚  Ã‚  To say the United States was â€Å"dragged† into the bloody mess that became Vietnam is to ignore the historical record. The question of whether or not the U.S. should have been fighting over there is of course a different matter. One thing that cannot be questioned however, is the bravery and honor of soldiers who fought and died for their country.   Ã‚  Ã‚  Ã‚  Ã‚  French Indochina, which included Vietnam, Cambodia, and Laos, was occupied by Japanese forces during World War II. Vietnamese Communists leader Ho Chi Minh and his Viet Minh movement organized strong resistance against the Japanese and in 1945 declared Vietnam an independent republic.   Ã‚  Ã‚  Ã‚  Ã‚  Fearful of the spread of communism, the United States supported restoration of French rule over Vietnam. When fighting erupted between France and the Viet Minh in 1947 the Americans aided the French and backed the French sponsored government of Emperor Bao Dai. By 1953 the US was providing 80 percent of the cost of France’s war effort.   Ã‚  Ã‚  Ã‚  Ã‚  This small village along the border of Laos and North Vietnam was chosen as a forward fire base by the French to draw the Viet Minh into a set piece battle, one they felt certain they would win. On November 23, 1953 six French parachute battalions landed to take up positions at Dien Bien Phu. By March the garrison had grown to 16,000 men including French Legion troops and Thai battalions.   Ã‚  Ã‚  Ã‚  Ã‚  Viet Minh General Vo Nguyen Giap saw this as an opportunity to deal the French a heavy blow. With all effort and speed that his forces could muster artillery, mortars and troops were brought in to occupy positions in the hills surrounding Dien Bien Phu. On the eve of battle the Viet Minh had some 60,000 men in five divisions with 200 artillery pieces including anti-aircraft when the airstrip was captured on March 18 heavy anti-aircraft and rocket launchers compared to the 28 guns the French had.   Ã‚  Ã‚  Ã‚  Ã‚  The attack opened up on March 13, 1954 with a massive artillery barrage. Infantry assaults soon followed. With darkness came stealthy attacks along the perimeter. Day after day this was the pattern of events at Dien Bien Phu. The well disciplined French troops repulsed the enemy again and again but were denied supplied drops from aircraft when the airstrip was captured on March 18. Heavy anti-aircraft fire kept transports away throughout the fighting.   Ã‚  Ã‚  Ã‚  Ã‚  Finally on May 7, 1954 with no ammo and no supplies the defenders were overrun, effectively ending the struggle, which had been going on since 1946.

National Integration Essay

National Integration Indian civilization has survived-through the ages despite temporary setbacks. Since the earliest times, Indian civilization has marched with common objectives of culture and society. In early days, great emperors like Ashoka unified the country and its civilization and knit ft round a common culture from one end of the country to the other. During and after the Hindu period and later by the spread of Buddhism in whole of Asia, Indian culture and civilization got a further impetus. It brought about integration among different classes of people and common ideological and political thinking. The spiritual content of Buddhism spread through the country and brought a strange renaissance in the Indian social set-up. After the 14th century, the impact of the Muslim culture penetrated into the Indian civilization and created a plural social structure without, however, impairing the units of the country. The Mughals when they came to power also tried to bring the whole country under one array . The arrival of the British in India started a new chapter in India’s history. Always aiming at dividing the people so as to rule themselves, they launched a number of disintegrating measures to litter away the common points among various religions, communities and classes in the country. The British rule, however, provided one common economic system to the country although the British did their best to divide the people socially and economically in order to retain their supremacy. The most important single factor which brought unity in the Indian fabric was political struggle for independence from the British rule. The great personages who founded the Indian National Congress to fight out the British and to attain political independence for the country brought to one platform varying interests, communities and sections of society. The national image came to prominence with the national movement which provided a focus for the developed feeling of patriotism. The English language, although alien to the spirit of the country, brought educated classes of various communities to one platform and made them fight shoulder to shoulder against the mighty British. By the end of the 19th century, the feeling of the Indian unity became rooted in the minds of all Indians. The arrival of Mahatma Gandhi on the Indian scene started yet another chapter in Indian history. Mahatma Gandhi brought the gift of a non-violent movement as a new weapon to the  national struggle of India. Under the circumstances of the times, this method proved highly efficacious and brought the British under political and moral pressure of the times and made them to bow At the eleventh hour, however, certain reactionary elements in the country exploited the situation created by the British policy of ‘divide and rule’ and demanded the partition of the country, according to the communal ratios and majorities prevailing in various parts of the country. In order to avoid too much bloodshed, Mahatma Gandhi and other national leaders agreed to the partition, even though it was based on the ever-condemned two-nation theory. Ever since independence, India has adopted a secular constitution and given birth to a nation based on the principles of equal rights to all its citizens, irrespective of caste, creed religion or sex.The Constitution has provided fullest freedom to all religions in matters of worship, customs, etc., and protected them in every way. As a secular democracy, India is marching on the path of progress in all spheres—economic, political, social and cultural. In order to provide and encourage national integration in India, the Government office India has taken numerous steps which are worth mentioning. It has provided a national programme of education on secular lines and encouraged the development of national institution and policies. Through various media of education like the radio, the cinema and the T.V., it ha s provided for emotional integration of the people as one nation and encouraged them to think as one people. Equality of rights in various spheres has provided the people with common interests and enabled them to work and progress side by side without thinking of the narrow interests. The five-year plans of economic development have contributed to the raising of standards of people without regard to community, caste and creed. The class distinctions of the people have broadened out to economic distinctions from those of religion, community or caste. The art and culture of the country is also being developed on nationalistic lines. There is also due effort to develop a national language, although its imposition is being avoided for the time being in order to avoid conflicts of regional linguistic interests. The cinema, which is one of the most important means of recreation for the common man in India, is providing a uniform all-India pattern of art and culture to the whole country, thus contributing to emotional integration. Let us hope the movement of national integration now in motion goes faster  and achieves the desired object of binding various communities and sections of the Indian society to a common way of thinking, without impairing the local and the reg ional arts and cultures, which should be allowed to flourish within the overall pattern of national art and culture.

Persuasive Opinion Writing Essay

geld a reply for from each(prenominal) one of these activities. At the end of the lesson, flicker the link on the final top to open the Student tell Sheet. routine the sample answers to evaluate your own work.1.Analyzing Editorialsa.Select a newspaper from this list of prominent newspapers, and depict a variety of recent towers. thence read slightly newspaper columns from one or dickens additional newspapers from different move of the country. What do you nonice near the editor in chiefial heads and depressions selected from different newspapers throughout the country? token your answer hither They wholly select different ways of tone and phrase subprogram in the newspapers.b.Analyze one of the editorials you read. Write a paragraph that answers these questionsWhat was the subject of the editorial?What was the springs agency on the consequence?How did the author support his or her opinion? (Give specific examples from the text, such as points, quotes, an d statistics.)Type your resolution hitherc.Errors in logic, or fallacies, can ground an financial statement appear weak andunconvincing. Read about good arguments versus fallacies, and complete the five exercises. then(prenominal) write two syllogisms of your own that ar based on fallacies, and explain their consistent errors. You might choose from these fallacies validity problem, dapple hoc, slippery slope, straw man, inconsistency, begging the question, misguided dilemma, non sequitur, and ad hominem.Type your retort hereHow did you do? Check a niche below.0 Nailed ItI intromit all of the same ideas as the framework response on the Student Answer Sheet.0 Halfway ThereI included about of the ideas in the model response on the Student Answer Sheet.0 Not GreatI did not include any of the ideas in the model response on the Student Answer Sheet.Teacher-Graded ActivitiesWrite a response for each of the following activities. Check the Evaluation particle at the end of thi s document to make sure you retain met the expected criteria for the assignment. When you have finished, submit your work to your teacher.1.Write a letterOn the editorial page of most newspapers, you will also find garner that people have write to the editor in response to articles or opinion columns. Write a letter to the editor stating your sight on the editorial you analyse in activity 1b. Your opinion whitethorn support or disagree with the editorial. If you agree with the authors opinion, be brisk to add further support (such as explore, examples, and analysis) to your statement. Write your letter in duty letter format. Be sure to include aclear description of the issue and compelling turn up to support your opinion. And, have in mind to workout persuasive language.Type your response here2.Debate a Topic massage with a group to brainstorm a list of current debate issuances. steady down which side of the issue you will research (pro or con), and have another schoo lchild take the opposite stance. Agree on a time to hold a mock debate in which each of you will state your position on the topic and present your supporting research. Be sure to submit your position in written form, and cite any sources, electronic or print, that you have used. Include use of persuasive strategies, such as potent words and repetition, while avoiding fallacy and abrupt thinking in your argument. You may compulsion to add visuals (photographs or data tables) to your innovation to make your argument even to a greater extent convincing. At the conclusion of the debate, poll the audience to determine their opinions as to which side presented the to a greater extent than convincing argument.Type your response hereEvaluationYour teacher will use these rubrics to evaluate the completeness of your work as salutary as the clarity of thinking you exhibit. act 2 Write a garnerCriteriaDistinguished(4 points)The topic of the editorial and the authors position be bot h(prenominal) clearly stated in the letter. The school-age childs position on the topic is support with three or more statements of fact or supporting data providing compelling evidence. The assignment is written in the form of a letter with an confiscate greeting and stop and a genuine body. The tone and language of the letter argon professional and persuasive. The letter is free of grammar, punctuation, and spell errors. Proficient(3 points)The topic of the editorial and the authors position are both stated in the letter. The students position on the topic is supported with two or more statements of fact or supporting data providing evidence that is somewhat compelling. The assignment is written in the form of a letter with an admit greeting and closing and a actual body. The tone and language of the letter are for the most part professional and persuasive. The letter is mostly free of grammar, punctuation, and spelling errors. Developing(2 points)The topic of the editorial and the authors position are both understood, although perhaps not thoroughly stated. The students position on the topic is supported with two or more statements of fact or supporting data. The assignment is written in the form of a letter with a greeting, closing, and body. The tone and language of the letter are somewhat professional and persuasive. The letter contains some grammar, punctuation, and spelling errors. Beginning(1 point)Either the topic of the editorial or the authors position is not clear or evident. The students position on the topic is minimally supported. The assignment is written in the form of a letter, scarcely either the greeting or the closing is missing. The tone and language of the letter are more informal than professional and are not very persuasive. The letter contains several(prenominal) noticeable errors in grammar, punctuation, and spelling.